Ayurveda Statistics India 2026: Market Size, Users, Exports and Growth (Sourced)

📖 14 min read · Industry data · Last verified 28 August 2026

Ayurveda statistics at a glance

Twelve numbers that describe the industry, each with the organisation that published it and the year it refers to. Every figure on this page appears in one of the sources listed at the end. Where two official sources disagree, both are shown.

How big is India's Ayush industry?

There is no single official number for the size of the Ayurveda industry in India, because "Ayurveda" can mean manufactured products, clinical services, wellness services, education, or all of these together. Three government-linked estimates are in use.

The first is survey-based. The Forum on Indian Traditional Medicine (FITM), a body under the Research and Information System for Developing Countries (RIS), published "Ayush Sector in India: Prospects and Challenges" in 2021. It estimated the size of the Ayush industry at US$ 18.1 billion in 2020-21. The Ministry of Ayush cited that figure in a Press Information Bureau release on 17 December 2024 [1].

The second is the headline figure the government uses in public statements. On 2 December 2024 the government said the Ayush market had grown from US$ 2.85 billion in 2014 to US$ 43.4 billion in 2023, and that exports from the sector had doubled from US$ 1.09 billion to US$ 2.16 billion over the same period [2]. The India Brand Equity Foundation (IBEF), a trust set up by the Department of Commerce, describes the decade from 2015 to 2025 as a "15-fold rise" [3].

The third splits the industry into products and services. IBEF, in a sector page updated in May 2026, puts the Ayush manufacturing industry at US$ 24 billion in 2024 (up from US$ 18 billion in 2020) and the Ayush service sector at US$ 26 billion in the same year, for a combined figure above US$ 50 billion. The same page repeats a widely quoted projection of US$ 200 billion by 2030, from a 2024 base of US$ 43.3 billion [3].

The Ayurvedic products market

For the consumer-products slice of the industry, the most detailed public estimate comes from IMARC Group. Its 2026 edition puts the India Ayurvedic products market at INR 1,017.51 billion in 2025, growing at a compound annual rate of 15.52% between 2026 and 2034 to reach INR 3,728.75 billion by 2034 [4]. Within that market, IMARC reports that healthcare products held 58% of sales in 2025, the organised sector held 70%, and North India was the largest region at 35% [4].

Raw material: dried herbs at an Indian herb market. India reports more than 8,000 medicinal plant species (Ministry of Ayush, 2025).

Two listed and unlisted companies show the scale at the top of the market. Dabur India, the largest Ayurveda-rooted consumer company, reported consolidated revenue of Rs 12,563 crore for 2024-25, up from Rs 12,404 crore a year earlier, with a net profit of Rs 1,768 crore and market-share gains across 90% of its portfolio [17]. Patanjali Ayurved reported total income of Rs 9,335.32 crore for 2023-24, a rise of 23.15%; its revenue from operations was Rs 6,460.03 crore after the food business moved to Patanjali Foods in July 2022, and it spent Rs 422.33 crore on advertising and promotion that year [18].

Who uses Ayurveda in India: the NSS 79th round survey

The most reliable data on Ayurveda use comes from the first dedicated all-India survey on Ayush, run by the National Sample Survey Office as part of the 79th round between July 2022 and June 2023. It covered 1,81,298 households (1,04,195 rural and 77,103 urban). The Ministry of Statistics and Programme Implementation released the results on 13 June 2024 [5].

Awareness is close to universal: about 95% of rural and 96% of urban respondents aged 15 and above were aware of Ayush. Use is lower but still large. 46.3% of rural and 52.9% of urban persons had used an Ayush system for prevention or treatment of ailments in the previous 365 days. Ayurveda was the system most people chose, at 40.5% in rural and 45.5% in urban India; all other Ayush systems together (Yoga and Naturopathy, Unani, Siddha, Sowa-Rigpa and Homoeopathy) accounted for 9.4% and 12.8% [5].

Two further findings matter for anyone writing about demand. Ayush was "mostly used for rejuvenation or preventive purpose", with therapeutic use second, and use was higher in urban than rural areas. Spending was modest: the average person who used Ayurveda spent Rs 394 a year in rural India and Rs 499 in urban India [5].

Practitioners, hospitals, colleges and manufacturers

The supply side of Ayurveda is large and mostly public. The figures below come from the government's December 2024 statement [2], the Ministry of Ayush statistical publication "AYUSH in India 2020" [7], a 2025 review in Frontiers in Medicine [8] and IBEF [3].

Two of these numbers deserve a caveat. The count of licensed manufacturing units is from 1 April 2020 and is the latest figure the Ministry has published in that series; the Udyam MSME count is a registration count, not a count of active factories, and it includes traders and service firms that classify themselves under Ayush [3][7].

Exports of Ayush and herbal products

Exports of Ayush and herbal products were US$ 688.89 million in 2024-25, a rise of 6.11% from US$ 649.2 million in 2023-24, according to figures the government released on 4 January 2026 to mark four years of the Ayush Export Promotion Council (AYUSHEXCIL) [6]. An earlier release by the Directorate General of Commercial Intelligence and Statistics had put 2023-24 exports at US$ 651.17 million, up 3.6% on the year before; the small difference is a provisional-versus-revised adjustment [14].

A much larger export figure is also in circulation. The government's December 2024 statement said that exports "from the sector" doubled from US$ 1.09 billion to US$ 2.16 billion between 2014 and 2023 [2]. That figure uses a broader basket that includes herbal extracts, medicinal plants and related goods, so it should not be compared with the AYUSHEXCIL series above.

AYUSHEXCIL itself was set up by the Ministry of Ayush with the support of the Ministry of Commerce and launched at the Global Ayush Investment and Innovation Summit in Gandhinagar on 20 April 2022 [1].

Government spending on Ayush

The Union Budget for 2025-26 allocated Rs 3,992.90 crore to the Ministry of Ayush, a 14.15% increase over the revised estimate of Rs 3,497.64 crore for 2024-25 [10]. The Budget for 2026-27, presented on 1 February 2026, raised that to about Rs 4,409 crore (Rs 4,408.93 crore), roughly 20% above the revised 2025-26 estimate of Rs 3,672 crore [9][3]. Within the 2026-27 allocation, the National Medicinal Plants Board receives Rs 18.16 crore and the Pharmacopoeia Commission for Indian Medicine and Homoeopathy receives Rs 22.26 crore [3].

India is also the lead funder of the WHO Global Traditional Medicine Centre in Jamnagar, Gujarat. WHO records an Indian commitment of US$ 250 million to the centre's establishment, infrastructure and operations, including 35 acres of land and a 10-year commitment to running costs [12]. A donor agreement for US$ 85 million over 2022 to 2032, covering the centre's programme of work, was signed on 31 July 2024 [13].

At the farm end of the supply chain, the National Medicinal Plants Board approved 139 training projects for medicinal-plant cultivation between 2020-21 and 2024-25, worth Rs 1,161.96 lakh, and offers assistance of 40% of costs in general areas for plots of up to 2 hectares [11].

Medicinal plants

Ayurveda's raw material is botanical, and the numbers are large. The Ministry of Ayush reports that more than 8,000 species of medicinal plants are found in India, that surveys by government agencies have identified over 5,250 plant species in use, and that those surveys have documented over 9,567 folk claims for various ailments [11]. The Botanical Survey of India has separately documented about 2,034 pieces of ethnobotanical information from tribal regions of Odisha, Gujarat, Bihar and Uttarakhand [11].

Price transparency is improving. The Board's e-CHARAK application publishes the fortnightly market price of 100 medicinal plants from 25 herbal markets across India, in several local languages [11].

The global Ayurveda market

Outside India, Ayurveda is a fast-growing niche rather than a mainstream category. Mordor Intelligence estimates the global Ayurveda market at US$ 19.29 billion in 2025, up from US$ 15.60 billion in 2024, and expects it to reach US$ 46.32 billion by 2030, a compound annual growth rate of 19.14% [14]. Herbal products held about 65% of the market in 2024; herbo-mineral preparations are the fastest-growing segment at about 20% a year; and North America is expected to be the fastest-growing region to 2030 [14].

The wider context is traditional medicine as a whole. The World Health Organization estimates that 88% of all countries use traditional medicine of some kind, that 170 Member States report its use, and that over 40% of pharmaceutical formulations are based on natural products [12].

Medical value travel and wellness tourism

India's medical value travel has recovered strongly. The number of international patients visiting India rose from 1,82,945 in 2020 to 6,44,387 in 2024, according to the Ministry of Ayush, which credits yoga, Ayurveda and wellness therapies with a growing share of that traffic [15]. A dedicated Ayush Visa for foreign nationals and their attendants seeking Ayush systems of medicine was introduced on 27 July 2023 [15]. Uptake is still small: between 27 July 2023 and 4 December 2024 India issued 123 regular Ayush visas, 221 e-Ayush visas and 17 e-Ayush attendant visas, the Minister of State for Ayush told the Rajya Sabha [16].

IBEF values India's wellness tourism at Rs 1,64,164 crore (US$ 19.43 billion) in 2024, and projects Rs 2,57,237 crore (US$ 29.88 billion) by 2031 [3].

What Indians search for: Ayurveda Hub's own data

Most statistics on this page describe supply. This section describes demand, from our own Google Search Console account for ayurvedahub.in over the 90 days from 28 May to 25 August 2026. These are first-party figures that do not exist anywhere else; the method is explained below the table so that they can be checked and reused [19].

Three things stand out. First, brand searches are a tiny share of impressions but two-thirds of clicks: people who already know a brand click, and people who do not mostly read the search page and leave. Second, one in fifteen reported impressions came from a query typed in Devanagari, which is why we now publish selected articles in Hindi. Third, a single everyday ingredient, multani mitti (fuller's earth), draws more searches than all classical texts combined.

How to cite these statistics

You are welcome to quote any figure on this page. For third-party numbers, cite the original source we name in the table (for example, "NSS 79th round, MoSPI, 2024") rather than this page, and link to the original where you can; the full list with links is under Sources. For the first-party search data, cite "Ayurveda Hub, Ayurveda Statistics India 2026" with a link to this page. If you need the underlying rows for our own data, or a figure updated for a deadline, write to us through the contact page and say what you are working on.

This page is maintained by Ayurveda Hub, a small manufacturer of traditional Ayurvedic products from Sandlana, Hisar, Haryana. We publish it because the figures were scattered across press releases, filings and paid reports, and because we needed a version we could trust ourselves. For background on the tradition itself, start with what Ayurveda is, in Sushruta's definition, the guide to the Charaka Samhita and the guide to the Ashtanga Hridaya.

Methodology and limits

Every statistic on this page passed six checks before it was included: it has a named source; it has a year; it is a specific number rather than a vague quantity; we fetched the source page ourselves on 28 August 2026 and read the figure there; it is quoted as printed, without rounding or extrapolation; and the source page was live at the time of writing. Figures we could not verify against a primary or official page were left out, even when they were widely repeated.

The limits are real. Government market-size figures come from statements rather than published methodologies; market-research estimates are proprietary models and differ from each other by scope; the manufacturing-unit count is from 2020; and currency conversions are those printed by each source, not ours. We do not produce estimates of our own except for the search data, whose method is stated above. When a newer official figure is released, we replace the old one and note the date at the top of the page.

Questions people ask

Sources

1. Press Information Bureau, Ministry of Ayush, 17 December 2024: Government supporting the growth of the Ayurveda products market: Ayush industry reaches $18.1 billion (2020-21)
2. Business Standard, 2 December 2024: AYUSH market grows from $2.85 bn in 2014 to $43.4 bn in 2023: Govt
3. India Brand Equity Foundation, updated May 2026: Ayush Industry in India: Growth, Market Size and Opportunities
4. IMARC Group, 2026 edition: India Ayurvedic Products Market Size, Share and Forecast 2026-2034
5. Press Information Bureau, Ministry of Statistics and Programme Implementation, 13 June 2024: Results of Survey on Ayush (July 2022 to June 2023) released
6. The Hans India (IANS), 4 January 2026: Ayush exports jump 6.11 pc to $689 million in 2024-25: Govt
7. Press Information Bureau, Ministry of Ayush, 26 July 2022: Registered Companies Manufacturing Ayurvedic, Unani and Homoeopathy Medicines
8. Frontiers in Medicine, 2025: India's journey in mainstreaming Ayush in primary health care: from tradition to integration
9. Down To Earth, 1 February 2026: Union Budget 2026-27: What are the major announcements for the health sector?
10. Business Standard, 1 February 2025: Budget: Govt ups allocation for Ayush ministry by 14% to Rs 3,992.90 crore
11. Press Information Bureau, Ministry of Ayush, 5 December 2025: Promoting cultivation of medicinal plants
12. World Health Organization: WHO Global Traditional Medicine Centre: about us
13. World Health Organization, 31 July 2024: India commits US$ 85 million to WHO Global Traditional Medicine Centre
14. Mordor Intelligence, 2025: Ayurveda Market Size, Share and Growth Outlook to 2030
15. Press Information Bureau, Ministry of Ayush, 22 January 2026: Wellness Meets Value: India Rises as a Global Medical Travel Destination
16. Digital Health News, December 2024: 123 Ayush visas issued till December, govt informs Rajya Sabha
17. Dabur India, press release, 6 May 2025: Dabur Q4 2024-25 net profit at Rs 320 crore; revenue at Rs 2,830 crore
18. Business Standard, 24 November 2024: Patanjali Ayurved's FY24 revenue rises 23% to Rs 9,335.3 cr
19. Ayurveda Hub, Google Search Console, property ayurvedahub.in, 28 May to 25 August 2026 (first-party data; rows available on request).

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